Thoughts & Tangents
What HTTP/2 Means for SEO
HTTP/2 has largely rendered the need to concatenate CSS and JavaScript files obsolete. Yet, SEO experts insist this will help your website.
5 Red Flags You’re SEO “Expert” Isn’t Really an Expert
These 5 warning signs will tell you if you’re working with a good SEO consultant or if you should find someone else.
Liar, Liar, Vendor on Fire! April Edition
Welcome to the inaugural post of Liar, Liar, Vendor on Fire! In this monthly series, I’m calling out the bad advice and outright lies I’ve heard over the past month as vendors pitch me their marketing and IT services. This series will be a little irreverent and packed full of snark as I have no patience for those who take advantage
Level-up Your Blogging with Editorial Mission Statements
With more than 2 million blog posts published daily and 6.7 million people blogging regularly, the competition to have your content read is fiercer than ever. Not only does your blog have to outshine the competition, but you must convince the Panda part of Google’s search algorithm that your blog contains quality content and deserves one of the valuable top
Buyer Personas: A Marketing Tool You Shouldn’t Overlook
Whether you are engaged in thought leadership, executing a content marketing strategy, or using social media to drive brand awareness, knowing your audience and maintaining a consistent message is essential to rising above other marketing noise. What’s the best way to accomplish this? Build a solid editorial mission statement grounded in your buyer personas. In my experience, most small businesses
What’s the Difference Between B2B and B2C Marketing?
Being able to name something is exceptionally valuable – it enables you to know what to search for when you’re researching a particular topic. When it comes to marketing, there is a wealth of knowledge online, but if your search begins with “marketing advice” you’re going to spend a lot of time sifting through irrelevant results. To quickly find the