Thoughts & Tangents
3 Tips for Focused Writing
“Excellent written communication skills” appears in almost every job description I’ve looked at in the past decade. The ability to write clearly is essential for every professional. Whether it’s an email to a colleague, marketing copy for a website, a job description for a new hire or instructions in a knowledge base article, the need for excellent written communication skills
Turning Passion Into Action
This Saturday, about 80 Bernie Sanders supporters took over the corners of 72nd & Dodge in Omaha. They were waving signs, singing and chanting. If you weren’t a driver trying to navigate the busy intersection, it was a nice festive atmosphere. The strategy was undoubtedly to drum up additional support for the Sander’s campaign leading up to the Nebraska Democratic
Don’t Get Tricked by a Slick Sales Website
Have you ever wondered how easy it is to set up a legitimate looking website? In this post, I’ll demonstrate how a basic understanding of HTML and CSS, along with a few hours, can be used to build a trustworthy looking website. I know many organizations evaluate the credibility of a digital vendor based on the looks of their website, but today,
A Cautionary SEO Tale
My phone has been ringing nonstop with SEO sales calls recently. I’m getting about five per day, and I’m pretty sure it’s the same outfit. Here’s how it goes: the call starts off with a computer claiming to be Shannon or Sharon telling me “she” is my SEO consultant (so we won, and Skynet is relegated to SEO cold calls