B2B Email Marketing

Since September 2016, I have written IKOR’s B2B marketing newsletter. The newsletter, Life Navigator, is at the heart of IKOR’s content marketing strategy. With input from corporate leadership and franchisees, I set the strategy, research and write the articles, post them to the blog and send the newsletter out to our list.

Each monthly issue has three articles. The feature article is cornerstone content for our blog; it is a well-researched article primarily grounded in peer-reviewed research. The second article focuses on a timely event happening in the life care management space, and the third article offers practical advice our subscribers can use to help their clients age well.

You can read past articles I’ve written here. Several of my best articles are: