About the Project
After two decades of operation, the IKOR franchise system ceased operations on January 1, 2019. More than a dozen franchisees found themselves without a corporate marketing department’s support. The IKOR franchise serving northern Kentucky and Cincinnati, OH turned to WellSpring Marketing for a new website following a rebrand of the business to Trinity Aging Life Advisors.
Goals
The Trinity Aging Life Advisors brand connects the Managing Director’s heritage with the most important aspects of life care management: Independence, Health, and Safety. It was important that the Celtic knot logo and the color scheme be prominently featured across the website.
Content from the former IKOR Corporate website was simplified and rewritten to focus on the three domains to help potential clients understand the nature of Trinity ALA’s business. The color scheme and the logo were gently added throughout the website.
Our Solution
Working closely with the Managing Director, content from the former IKOR Corporate website was simplified and rewritten to focus on the three domains to help potential clients understand the nature of Trinity ALA’s business. The color scheme and the logo were gently added throughout the website.