This project started out with a franchisee giving me several very short clips of b-roll and asking me to add them to their website and Facebook. A 6-second clip of a receptionist answering the phone isn’t going to catch any traction on Facebook.
To accommodate the franchisee’s wish to have video, I went to VideoHive and grabbed an After Effects template which had placeholders for video clips and closely matched the brand standards. After a few hours learning Adobe After Effects, I had created a decent explainer video. Click the media player below to watch the video.