Following the dissolution of the IKOR franchise system, I picked up a number of my former franchisees as clients.
It had been about two years since I created the original print marketing materials as the Brand Marketing Manager at IKOR; so before starting on the new print materials, I updated the buyer personas to ensure I was writing relevant content. The personas helped me reduce the amount of copy in each brochure while creating clearer calls to action and providing more concise information about life care management.
