Following the dissolution of the IKOR franchise system, I picked up a number of my former franchisees as clients. It had been about two years since I created the original print marketing materials as the Brand Marketing Manager at IKOR; so before starting on the new print materials, I updated the buyer personas to ensure … Read more
To simplify the process of generating a brand standards compliant signature for franchisees and corporate staff, I created an email signature generator using AngularJS. The web app was so popular I was asked to create a second one for IKOR’s parent company, RiseMark. The web app is built in Angular 1 and includes a CSS3 … Read more
Following RiseMark’s acquisition of IKOR, I was asked to update the company’s site. At the time, IKOR had a non-responsive WordPress website, and the custom theme was poorly coded causing multiple problems displaying content. I selected a responsive WordPress theme from ThemeForest and modified the CSS to fit the new brand standards. The website features … Read more
Since starting at IKOR, I have worked closely with the franchise sales department to create campaign landing pages to support their sales efforts. Typically, the landing pages would support print advertisements in various periodicals. After building several pages, and having the analytics to support my position, I worked with the sales team to adjust their … Read more