About the Project
As the floodwaters receded in 2019, social service providers, faith-based organizations, and public entities determined it would take years for flood-impacted individuals to recover. To meet the needs of flood survivors and ensure the efficient delivery of services, the Sarpy Disaster Recovery Group was formed.
Goals
In the aftermath of a disaster, scammers are quick to set up shop and take advantage of survivor’s vulnerable state. In the days and weeks following a disaster, consumer advocacy groups, government agencies, and the local media are vocal about being skeptical of any organization or individual offering disaster recovery assistance. As a new 501(c)(3) with no track record in the community, it was imperative for the Sarpy Disaster Recovery Group’s website to convey trust as survivors researched this organization offering assistance.
Our Solution
While the Sarpy Disaster Recovery Group was a new nonprofit, the stakeholders supporting the organization have a long track record and deep ties in the community; so it was critical to highlight these groups’ involvement on the website. Working with emergency management and disaster recovery experts, we built out a resources section of the website to educate visitors and reinforce the group’s expertise on disaster recovery.
Results
In the 2 years since the flood, the Sarpy Disaster Recovery Group has provided case management services to over 300 families and quickly connected countless others to community resources to help flood survivors reach their new normal. The website has been a cornerstone of the Sarpy Disaster Recovery Group’s public relations efforts and has also proven to be an important avenue for fundraising.