“Excellent written communication skills” appears in almost every job description I’ve looked at in the past decade. The ability to write clearly is essential for every professional. Whether it’s an email to a colleague, marketing copy for a website, a job description for a new hire or instructions in a knowledge base article, the need … Read more
Have you ever wondered how easy it is to set up a legitimate looking website? In this post, I’ll demonstrate how a basic understanding of HTML and CSS, along with a few hours, can be used to build a trustworthy looking website. I know many organizations evaluate the credibility of a digital vendor based on the looks … Read more
My phone has been ringing nonstop with SEO sales calls recently. I’m getting about five per day, and I’m pretty sure it’s the same outfit. Here’s how it goes: the call starts off with a computer claiming to be Shannon or Sharon telling me “she” is my SEO consultant (so we won, and Skynet is … Read more