Buyer Personas: A Marketing Tool You Shouldn’t Overlook

An Intro to Buyer Personas

Whether you are engaged in thought leadership, executing a content marketing strategy, or using social media to drive brand awareness, knowing your audience and maintaining a consistent message is essential to rising above other marketing noise. What’s the best way to accomplish this? Build a solid editorial mission statement grounded in your buyer personas. In … Read more

Making Social Media Work for Your Small Business

Making Social Media Work for Your Small Business | Zachary Nelson

This isn’t going to be one of those posts that tells you to pull together a cross-functional team to determine how to write persona-specific high converting posts or espouses a complex social listening strategy so you can discern the most engaging content. This article is written for small business owners who do everything from accounting … Read more