Posts from my special series to help small business owners and freelancers get the most out of their part-time marketing efforts.
With more than 2 million blog posts published daily and 6.7 million people blogging regularly, the competition to have your content read is fiercer than ever. Not only does your blog have to outshine the competition, but you must convince the Panda part of Google’s search algorithm that your blog contains quality content and deserves … Read more
Whether you are engaged in thought leadership, executing a content marketing strategy, or using social media to drive brand awareness, knowing your audience and maintaining a consistent message is essential to rising above other marketing noise. What’s the best way to accomplish this? Build a solid editorial mission statement grounded in your buyer personas. In … Read more
This isn’t going to be one of those posts that tells you to pull together a cross-functional team to determine how to write persona-specific high converting posts or espouses a complex social listening strategy so you can discern the most engaging content. This article is written for small business owners who do everything from accounting … Read more
My phone has been ringing nonstop with SEO sales calls recently. I’m getting about five per day, and I’m pretty sure it’s the same outfit. Here’s how it goes: the call starts off with a computer claiming to be Shannon or Sharon telling me “she” is my SEO consultant (so we won, and Skynet is … Read more