Buyer Personas: A Marketing Tool You Shouldn’t Overlook

An Intro to Buyer Personas

Whether you are engaged in thought leadership, executing a content marketing strategy, or using social media to drive brand awareness, knowing your audience and maintaining a consistent message is essential to rising above other marketing noise. What’s the best way to accomplish this? Build a solid editorial mission statement grounded in your buyer personas. In … Read more

What’s the Difference Between B2B and B2C Marketing?

B2B vs. B2C Marketing

Being able to name something is exceptionally valuable – it enables you to know what to search for when you’re researching a particular topic. When it comes to marketing, there is a wealth of knowledge online, but if your search begins with “marketing advice” you’re going to spend a lot of time sifting through irrelevant … Read more