What’s the Difference Between B2B and B2C Marketing?

B2B vs. B2C Marketing

Being able to name something is exceptionally valuable – it enables you to know what to search for when you’re researching a particular topic. When it comes to marketing, there is a wealth of knowledge online, but if your search begins with “marketing advice” you’re going to spend a lot of time sifting through irrelevant … Read more

Campaign Landing Pages

Since starting at IKOR, I have worked closely with the franchise sales department to create campaign landing pages to support their sales efforts. Typically, the landing pages would support print advertisements in various periodicals. After building several pages, and having the analytics to support my position, I worked with the sales team to adjust their … Read more