Zach 
Since September 2016, I have written IKOR’s B2B marketing newsletter. The newsletter, Life Navigator, is at the heart of IKOR’s content marketing strategy. With input from corporate leadership and franchisees, I set the strategy, research and write the articles, post them to the blog and send the newsletter out to our list. Each monthly issue … Read more
Medicare! What an exciting topic! Whether you’re researching Medicare for a class paper or you’re a Bernie Bro who decided they should know something about Medicare before proclaiming it should be “for all” this blog post has all the information you need. If you’re getting ready to assist a grandparent with Medicare’s Open Enrollment Period, … Read more
In 2016, I taught myself Adobe InDesign and began designing IKOR’s printed marketing materials based on feedback from franchisees and input from the corporate leadership team. The result was a completely updated design environment and almost all new copy as well several new graphics I created. Committee-directed design is challenging; however, I was able to … Read more
To simplify the process of generating a brand standards compliant signature for franchisees and corporate staff, I created an email signature generator using AngularJS. The web app was so popular I was asked to create a second one for IKOR’s parent company, RiseMark. The web app is built in Angular 1 and includes a CSS3 … Read more
Creating the RiseMark landing page was an exercise in web development speed. Built in a matter of hours, the landing page is a static site made using the Bootstrap framework and a Material Design CSS library to add the material design look and feel to the page. In addition to building the landing page, I … Read more