With more than 2 million blog posts published daily and 6.7 million people blogging regularly, the competition to have your content read is fiercer than ever. Not only does your blog have to outshine the competition, but you must convince the Panda part of Google’s search algorithm that your blog contains quality content and deserves … Read more
Whether you are engaged in thought leadership, executing a content marketing strategy, or using social media to drive brand awareness, knowing your audience and maintaining a consistent message is essential to rising above other marketing noise. What’s the best way to accomplish this? Build a solid editorial mission statement grounded in your buyer personas. In … Read more
Being able to name something is exceptionally valuable – it enables you to know what to search for when you’re researching a particular topic. When it comes to marketing, there is a wealth of knowledge online, but if your search begins with “marketing advice” you’re going to spend a lot of time sifting through irrelevant … Read more
This isn’t going to be one of those posts that tells you to pull together a cross-functional team to determine how to write persona-specific high converting posts or espouses a complex social listening strategy so you can discern the most engaging content. This article is written for small business owners who do everything from accounting … Read more
WordPress is a great content management system for simple to moderately complex websites. I’ve been building WordPress sites since 2007 for everything from candidates running for local office, to a property development company, to a national franchise system. Over the last decade, WordPress has substantially evolved, and my development skillset has become more sophisticated. Today, … Read more